Friday, January 22, 2010

Chuck: Wait What?


"Chuck" has been back for a couple of weeks and while I don't make the effort to discuss every single episode I did think it prudent to check in with a trend in this gem of a series.  Truthfully that's a bit misleading I wanted to check in with a trend outside the normal context of this series.

As I watched the season premier of "Chuck" on my DVR (as per usual) I found myself deceived (unusually).  I fast forwarded through commercials and hit the play button as soon as I saw Morgan, Ellie, and Awesome on my TV screen.  It seemed odd that they were all piling into a Honda and talking about Ellie and Awesome's honeymoon.  This was because they got married at the end of last season and Ellie and Awesome would never bring Morgan on their honeymoon.

Things got even more interesting when Morgan talked Ellie and Awesome into let him hang out with them through bribery.  While  it certainly is within Morgan's character to bribe, the booty was all together shocking.  Three tickets to the Winter Olympic games in Vancouver.  

After two or three more mentions of how beautiful and spacious the Honda was and how excited they were to scrap the planned honeymoon and see the Olympics with Morgan, the segment ended. I realized that "Chuck" (Sans Chuck) just duped me into watching a commercial for Honda/Winter Olympic games.

I'll be the first to admit that "Chuck" is a series that has struggled to find an audience, at least according to Nielson Ratings.  Therefore I was a bit surprised that NBC decided to renew it for a third season. The idea was tossed around at the time of the renewal that "Chuck" would come back with some interesting advertising tie ins.  I half expected Chuck to use a "Subway" sandwich as some kind of a blunt beating instrument (Subway had a significant cameo at the end of last season).  

This was a different beast altogether, a commercial in the "Chuck" universe but outside the realm of the episode.  Do I feel the need to watch them? Not really, but anything NBC does to keep "Chuck" on the air without hurting the overall quality of the show is OK by me!

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